ReputationDefender
Special Projects
High-tech VIP reputation management
for brands, executives, and public figures.
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- Overview>>How important is your reputation?
- Capabilities>>Capabilities of thespecial Projects Team
- Use Cases>>Is Special Projects right for you?
- Typical Engagements>>Typical engagement scenarios
- FAQs>>Frequently asked questions
- Case Studies>>Case studies
How important is your reputation?
When your reputation is mission critical, ReputationDefender’s elite Special Projects team offers the most powerful reputation management tools available anywhere.
Custom, personalized solutions
Designed to your needs—no two engagements are alike
Powerful results delivered quickly
Proprietary approaches not available anywhere else, fueled by over a decade of R&D
Discreet and confidential
Handled by a dedicated team of experts who work exclusively on Special Projects
Need assistance? We can help.
Free, confidential, and without obligation.
Call 0800 131 0700 or Schedule a Consultation
86
%
86% of executives say reputation risk is a potentially crippling business liability.
– Willis Towers Watson (2020)
90
%
90% of employers factor a job candidate’s social media accounts into their hiring decisions.
– The Manifest (2020)
A company’s reputation is responsible for nearly two-thirds of its market value.
– Weber Shandwick (2020)
Capabilities of the
Special Projects Team
We have experience with virtually every type of online reputation and digital privacy issue imaginable.
Below are some of the most typical requests handled by Special Projects.
Reorder your search results to amplify true, positive materials and de-emphasize attacks or misleading items.
Change the suggested terms that people see when they start searching for you or your company.
Get the most mileage out of your existing Web properties with actionable advice on how to leverage them for reputation gains.
Control which images and videos appear in your main search results, your knowledge graph, and in image and video searches.
If you or your business lack content that accurately reflects you online, we can build a network of positive, quality materials that promote your reputation naturally and effectively.
Receive detailed reporting and on-demand consultation for any type of reputation issue and the progress of your engagement.
Excerpt from a Special Projects client report
Tracking the progress of search remediation
Less competitive negative sites
are quickly suppressed.
followed by a period of regression as search engines
test out new trends. Eventually, the trend is proved true
and the negative site drops permanently.
Need Assistance? We can Help.
Free, confidential, and without obligation.
Call 0800 131 0700 or Schedule a Consultation
Is Special Projects right for you?
ReputationDefender’s Special Projects team steps in when standard online
reputation management approaches just won’t cut it. Special Projects clients
have prominent public personas—or want to avoid developing them.
reviews
local news
images
viral video
PR issues
Typical engagement scenarios
Scenario
Brand haunted by old news
Solution
Three-pronged approach
Scenario
Executive being maligned
Solution
Privacy and reputation
Need Assistance? We can Help.
Free, confidential, and without obligation.
Call 0800 131 0700 or Schedule a Consultation
Frequently asked questions
Standard Defender® engagements rely on strategic content creation and publication. Special Projects engagements instead rely on a suite of proprietary technologies designed to influence broad search trends around your name or company name. New content is sometimes helpful for Special Projects, but it isn’t always necessary.
That said, the techniques employed in Special Projects are very resource-intensive and expensive. If you can solve your issues through a standard Defender® engagement, you should consider it.
Case studies
Philanthropist attacked by the press
Problem
A respected philanthropist contacted ReputationDefender to help him suppress negative news coverage in his search results stemming from a minor altercation that happened to be captured on a television broadcast.
Outcome
Despite the challenging nature of this case, we were able to achieve rapid initial success on most negative items, with only one particularly difficult search result (a video carousel) persisting beyond Month 7.
Company linked to dispute with ex-employee
Problem
An executive contacted ReputationDefender to clear his company’s name after an ex-employee’s dispute with the business went viral. Years after the company resolved the dispute, articles about the conflict were still appearing when people googled the company or its leadership team, thereby giving potential stakeholders a negative first impression and leading to lost business.
Outcome
Even in this highly challenging case, we were able to achieve rapid initial success on the most visible negative items, with only one negative result briefly reappearing twice on the bottom of the first page beyond 14 months.
Mitigating broad-based privacy risk
Problem
A well-known company garnered negative publicity after a public figure repeatedly disparaged it in the press. This increased attention, combined with the amount of easily accessible personally identifiable information (PII) online about the company’s workforce, made the workers vulnerable to hackers, scammers, and other bad actors.
Outcome
ReputationDefender’s Special Projects team was able to find and remove 97% of the employees’ PII within eight weeks of starting the engagement.
Questions or concerns?
Talk to one of our specialists today to get personalized advice. Confidential, free, and without obligation.
Call 0800 131 0700 or Book a Time