Control what shows up in your search results
What impression do your search results make?
ReputationDefender puts you in charge of what people find when they search online for you or your business
Rise above the fray
Create a strong, durable online reputation that resists attacks, negative portrayals, and misleading information.
Promote the positive
Make sure people find quality, truthful information about your or your business at the top of your search results.
Bury the negative
Push negative content or misleading search results down to pages where virtually nobody will ever see them.
A great online reputation starts with great search results
What shows up in the first page of the search results can make or break your business, your career, or your personal life
88% of searchers don’t click on results past page 1.
– Sistrix (2020)
What ReputationDefender clients say
“I was absolutely surprised, astonished and thankful… I believe in them so strongly that I recommend them to all my professional friends.”
How we put you in control
The process of changing what appears in your search results, explained
1
Situation analysis
Our reputation experts use proprietary methods backed up by over a decade of research to analyze the search results for you or your business and come up with the most efficient, effective plan of action.
2
Content creation
We create high-quality, professional content based on your specifications and our analysis, customized to rank in you or your business’s search results.
3
Content review
You review and approve all content and media prior to publication, using our intuitive client dashboard.
4
Strategic publication
We publish your content to a wide range of sites according to a customized schedule designed to maximize impact.
5
Asset optimization
We structure the link profiles and metadata of your sites to push up the search results you like. We can promote pre-existing sites or the new content we create—it’s your choice.
6
Search engine signaling
Your new content begins to appear in Google and Bing searches. As people interact with it, search engines realize that the items you want to promote are more relevant than what was ranking before.
7
Search results reordering
Over the course of a few months, the search results for you or your business get recalibrated, with positive items drifting up and negative items drifting down.
8
Reputation reinforcement
Once your objectives have been achieved, we continue low-level content creation and site optimization to reinforce positive trends and strengthen your reputation against any future threats.
Learn more about online reputation management
How online reputation management works, plus detailed tips and strategies for getting started.
Tour the ReputationDefender client portal
Frequently asked questions
Not usually. In extremely rare cases it may be possible to have content removed if it is in clear violation of copyright law. However, in almost all cases, suppressing negative content using the ReputationDefender method is the only viable option.
You should also be aware that the attention that comes from trying to delete sites can make your problem worse—even if you have a justifiable claim. This is a situation known as the Streisand Effect.
For that reason, we do not recommend that our clients try to delete negative search results.
All content is customized to your specifications, and it is written in a professional, understated tone by specialized writers and editors.
For individuals, we usually start with biographical writing about your professional or personal life, then expand to related topics that reflect well on you personally.
For businesses, we start with writing that describes the history and achievements of your business, then move on to topics related to your industry and expertise.
Images and other media may also play a role, depending on your situation.
Yes, though you will have to speak to our VIP team to review your options. VIP engagements use powerful, proprietary technologies that can work without content publication—in certain situations. However, please be aware that these types of online reputation management services are very expensive. If you can solve your issue through content creation, you should consider it.
Be wary of any online reputation management company that offers guaranteed results. We’re the oldest and most reputable reputation management company out there, and we’ve lasted this long because we provide quality results that make our clients happy.
That said, the Internet is an extremely complex ecosystem that is constantly changing, so we can’t guarantee success in every single case.
Think about it: would you trust a doctor who guarantees to cure your illness or your money back? Probably not. It’s better to look for an honest doctor with a track record of success. The same holds true with online reputation management.
The ReputationDefender difference is that we provide real results that last, using above-board, “whitehat” techniques that search engines respect. We have built our reputation on quality, and that’s why we’re still here, more than 15 years after we founded the online reputation management industry.
The same can’t be said for all of our competitors. We’ve seen a number of fly-by-night operations come and go over the years, making exaggerated promises or using shady techniques to try to game search engines. It might work for a while (or not), but the results always disappear eventually. Sometimes, they even backfire, getting you blacklisted with Google and making future reputation management very expensive and time consuming. Do you really want to risk that?
Engagement options
A reputation management specialist will review your situation with you over the phone and make a recommendation based on your goals and objectives
Reputation Bronze
| Web Properties | 5 |
| Content & Media | 10 |
| Supporting Assets | 15 |
| Network Amplification | Low |
Reputation Silver
| Web Properties | 8 |
| Content & Media | 23 |
| Supporting Assets | 20 |
| Network Amplification | Medium |
Reputation Gold
| Web Properties | 9 |
| Content & Media | 30 |
| Supporting Assets | 20 |
| Network Amplification | High |
Schedule a free consultation
Call 877-492-8250 or
Custom reputation management services for delicate situations
If you are facing especially difficult online reputation issues, a standard reputation management engagement may not be enough. That’s why we also offer custom VIP solutions with a higher level of personalized attention and the technological support of our elite R&D team.