Take control of your reputation

1

Situation analysis

Our reputation experts use proprietary methods backed up by over a decade of research to analyze the search results for you or your business and come up with the most efficient, effective plan of action.

2

Content creation

We create high-quality, professional content based on your specifications and our analysis, customized to rank in you or your business’s search results.

3

Content review

You review and approve all content and media prior to publication, using our intuitive client dashboard.

4

Strategic publication

We publish your content to a wide range of sites according to a customized schedule designed to maximize impact.

5

Asset optimization

We structure the link profiles and metadata of your sites to push up the search results you like. We can promote pre-existing sites or the new content we create—it’s your choice.

6

Search engine signaling

Your new content begins to appear in Google and Bing searches. As people interact with it, search engines realize that the items you want to promote are more relevant than what was ranking before.

7

Search results reordering

Over the course of a few months, the search results for you or your business get recalibrated, with positive items drifting up and negative items drifting down.

8

Reputation reinforcement

Once your objectives have been achieved, we continue low-level content creation and site optimization to reinforce positive trends and strengthen your reputation against any future threats.