Define yourself online
ReputationDefender by Norton puts you in charge of what people find about you on the internet

88% of searchers don’t click on results past page 1.
– Sistrix (2020)
Identity fraud costs consumers $56 Billion per year.
– Javelin Research (2020)
The most trusted name in online reputation management
ReputationDefender by Norton has been empowering individuals and businesses worldwide since 2006.
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Frequently asked questions
It depends. In some cases, you can get content removed, and we will take this path when available. However, in many cases, your best bet is to suppress negative content instead. We will go over the options for your specific situation when we conduct your free telephone consultation.
Our reputation experts analyze the search results for you or your business and come up with the most efficient, effective plan of action.
We then create and publish high-quality, professional content based on your specifications and our analysis, customized to rank highly in the search results.
As people interact with the new content over time, search engines realize that the items you want to promote are more relevant than what was ranking before. This leads to positive items drifting up and negative items drifting down, where they are less visible to searchers.
Be wary of any online reputation management company that offers guaranteed results. These claims are typically little more than bait-and-switch schemes that will cost you time and money.
We’re the oldest and most reputable reputation management company out there, part of the trusted Norton brand, and we provide quality results that make our clients happy. That said, the Internet is an extremely complex ecosystem that is constantly changing, so we can’t guarantee success in every single case.
Think about it: would you trust a doctor who guarantees to cure your illness or your money back? Probably not. It’s better to look for an honest doctor with a track record of success. The same holds true with online reputation management.
People-search websites and other data brokers collect, publicly list, and sell your personal data. These websites scrape publicly available information from a huge variety of sources and package it up into comprehensive profiles. They then sell these profiles to anyone who wants access.
Most people-search sites have opt-out procedures. You can follow the instructions for each site and have your information removed, but it is time-consuming and needs to be repeated regularly. ReputationDefender can automate this removal process for you. We also scan periodically to ensure these sites don’t re-add your information at a later date.
Contact us for a free consultation
For immediate assistance, call:
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ReputationDefender consultations are:
- Free and without obligation
- Discreet and confidential
- Conducted by a reputation management expert
- Tailored to your specific case